With so many online website templates, business owners might become overconfident and create a site themselves rather than hire a website design company. While these templates offer unmatched convenience and cost savings, beginner mistakes can drive users away from your work.
Without website designers, you are at risk of making these common errors:
Neglecting Mobile Friendliness
These days, everything is accessible via phones. When a person wants to search for information online, chances are they will be looking for answers on a mobile device, not on a desktop. Millions of users visit sites daily, and studies have found that 96.3% of users access the internet using a phone.
If your website is not designed to fit small screens, you will lose massive traffic, considering the number of mobile users. When creating your site, ensure that all interface elements and the layout will stay just as optimal when accessed via mobile.
Using Flash to Code
In the early to mid-2000s, almost every website used Flash for various aspects of its web design, including animations. While many websites still use Flash in their code, this can be detrimental to the functionality and visibility of a site.
Search engines like Google no longer support Flash, making crawling and ranking difficult. Moreover, Flash does not work well on mobile, so users cannot see some aspects of your design. Rather than sticking with old coding languages like Flash, use HTML or any other latest programming language.
Going Overboard with Design
Creating a flashy design with hundreds of animations and sleek transitions might sound appealing, but it could spell disaster for your site. An overwhelming design can make navigation confusing and complicated, which users might dislike.
The best website designs are those that maintain simplicity. Making a beautiful website is important, but user experience, functionality, and ease of navigation outweigh all aesthetics.
Not Doing SEO
A great website design can attract users, but design alone cannot push it to the top of search engine results pages (SERPs). Besides aesthetics, web design involves creating a structure that search engines can easily crawl and understand, which is achievable through search engine optimization (SEO).
SEO involves improving a website’s visibility and rankings by optimising various elements, such as content, structure, and technical elements, to make it more appealing to SERPs. Without SEO, all your design efforts will remain invisible to users as the website fails to rank.
Frustrated with Your Web Design? Let the Experts Handle It
Web design is more than just choosing colour schemes and typefaces; it is about structuring a website that works as intended and appeals to the standards of search engines. If your web design is not increasing traffic, consider hiring professional services.
From stunning visuals to efficient user experiences, Emmpressit holds the gold standard in innovative web design. Our team of experienced designers and developers can help give your business a website that looks good and can convert visits into tangible success. Schedule a meeting with us to get started.